the Rubicon Project, Inc. (RUBI) Rises 3.47% Today. Here’s What to Do Now

As volatility creeps into the Rubicon Project, Inc. (NYSE:RUBI), investors need to pay close attention to to the factors affecting stock today as its shares are trading 3.47% or 0.21 points up from last closing price of $6.05, reaching $6.26 at last check. The RUBI share price has risen in 4 of the last 5 days and is down -8.19% over the past week. It will be exciting to see whether the stock manages to continue increasing or take a minor break for the next few days. The move came on solid volume too with far more shares changing hands than in a normal session. Trading activity as of this writing strengthened by 123,060 shares, and in total 452660 shares valued at $2.834 million were seen changing hands compared with 329600 shares valued at $1.994 million recorded at the previous session. You should take into consideration that a greater volume on higher prices causes bullish signal for the market. It shows the sentiment is in an uptrend and more and more traders want to enter in the RUBI stock.

the Rubicon Project, Inc. (RUBI) shares have notched a 3-month decline of about -8.19%, but has still advanced 62.2% year to date. By comparison, the stock added 108.62% over the past 12 months, while it slipped -3.04% over the 1 month. The company’s market cap is around $314.36M, with its short interest ratio standing at 1.16%.

In the current trading session for RUBI, the stock witnessed two major price actions, it rose to a high of $6.26 and was down as much as $5.96 at one point. The high recorded is very low when compared to their 52-week high which is $2.68. The 52-week high is now at -17 distance from current price. Their recent low of $7.5 represents a 132.28% recovery. This data is quite important for investors who look to benefit from the recent rise of the company’s stock. The price target currently for RUBI is $8.33, this is above the recent high that the stock attained. Taking a look at the overall sentimental views of financial analysts, the trading pattern of this stock recently is very clear.

The stock of the Rubicon Project, Inc. earned $-0.92 per share in the trailing 12 months and has a P/E ratio of -6.8. You can compare it with that of similar companies in its industry to get a sense of whether the stock you’re looking to purchase is overvalued or undervalued. Its current price to earnings ratio is lower than the ones recorded by the industry which is 20.65 and lower compared to the sector’s average of 980.65. When the P/E ratio is low let’s say below 1.0, then the stock price is considered a good value. RUBI also has P/S multiple of 2.46. This is smaller versus the 12 month P/S ratios of other companies in the same indutry. The peer average price to sales ratio is 2.58x.

The company recorded an interesting insider sale transaction by the Insider on Jun 12, 2019. A Securities and Exchanges Commission filings show that Thomas Kershaw sold a total of 19,000 RUBI shares that day for a sum of around $106,400. The filings show that the insider now retains 582,278 shares, currently worth $3,645,060. the Rubicon Project, Inc. (RUBI) insiders have acquired 97,810 shares in the stock within the past three months. The total insider sales reported to the SEC in that time frame amounted to 225,635 shares. In total, individual insiders traded 323,445 shares in the business, which makes up 8.319% of 3,888,086 shares that were traded over a year. In the past 12 months, insiders have purchased 1,479,299 shares while the seller parted with 2,408,787 shares.

RUBI‘s last price was up 28.37% as compared to the average trading price of 50 days recorded at $4.88 while enlarging the period to 200 trading days, the average closing price was $6.14. At present, there are 51.96 million in the total number of common shares owned by the public and among those 46.31 million shares have been available to trade. The percentage of shares being held by the company management was 10.4% while institutions stake was 67.8%. The company has generated negative returns on equity over the last 12 months (-39.5%). It managed to keep its gross profit margin at 54.4% over the past 12 months.

When assessing the full upside of the RUBI stock, there is another set of technicals that should be looked into and considered. Its 9.3% gain from moving average of $5.73 has brought about a positive sentiment when calculated over the last 20 days. The market has allocated a beta of 1.65 to the stock. With the beta been greater than one, this implies that the company shares are theoretically more volatile than the market, something that the traders definitely are keeping an eye on.

Most of the analysts surveyed by Thomson/First Call think quite highly of the Rubicon Project, Inc. — 3 analysts rate the stock as a buy with another 0 rating it strong buy. There are 0 analysts who maintain a hold rating for the stock, with 0 giving it a sell rating. Analysts arrived at a 12-month price target of $7 on shares of the Rubicon Project, Inc. (NYSE:RUBI), which corresponds to 12.36% upside potential than its current market price of $6.26 and implies potential despite the recent advance in the price. However, their current target price has fallen from $7 a month ago and is up handily from the consensus target of $5 a quarter ago.

In the last five years, the EPS of the company has been roughly -25.9%. Though the percentage looks disappointing, extra headwinds are emerging as looking out over a next 5-year period, with analysts estimating that their earnings will decrease annually by 0%. The revenue of the company has risen at an average annualized rate of about 8.3 over the last five years. The company recently recorded an increase of 30.1%, but this figure is rather attractive.