Francesca’s Holdings Corporation (FRAN): Investors Should Ignore the Haters And Buy

As volatility creeps into Francesca’s Holdings Corporation (NASDAQ:FRAN), investors need to pay close attention to to the factors affecting stock today as its shares are trading 2.99% or 0.021 points down from last closing price of $0.69, reaching $0.6694 at last check. The FRAN share price has dropped in 2 of the last 5 days and is down -18.12% over the past week. It will be exciting to see whether the stock manages to continue decreasing or take a minor break for the next few days. The move came on weak volume too with far less shares changing hands than in a normal session. Trading activity as of this writing weakened by -576,892 shares, and in total 279908 shares valued at $187370 were seen changing hands compared with 856800 shares valued at $591192 recorded at the previous session. You should take into consideration that a falling volume on lower prices shows the bearish trend but this is an early indication which means that the FRAN stock is near its bottom.

Francesca’s Holdings Corporation (FRAN) shares have notched a 3-month decline of about -18.12%, but has still tumbled -28.75% year to date. By comparison, the stock sank -86.57% over the past 12 months, while it jumped 2.26% over the 1 month. The company’s market cap is around $25.71M, with its short interest ratio standing at 11.21%.

In the current trading session for FRAN, the stock witnessed two major price actions, it rose to a high of $0.6972 and was down as much as $0.655 at one point. The high recorded is very low when compared to their 52-week high which is $0.64. The 52-week high is now at -92.04 distance from current price. Their recent low of $8.48 represents a 5.92% recovery. This data is quite important for investors who look to benefit from the recent rise of the company’s stock. The price target currently for FRAN is $1.75, this is below the recent high that the stock attained. Taking a look at the overall sentimental views of financial analysts, the trading pattern of this stock recently is very clear.

The stock of Francesca’s Holdings Corporation earned $-0.37 per share in the trailing 12 months and has a P/E ratio of -1.81. You can compare it with that of similar companies in its industry to get a sense of whether the stock you’re looking to purchase is overvalued or undervalued. Its current price to earnings ratio is lower than the ones recorded by the industry which is 35.26 and lower compared to the sector’s average of 20.34. When the P/E ratio is low let’s say below 1.0, then the stock price is considered a good value. FRAN also has P/S multiple of 0.06. This is smaller versus the 12 month P/S ratios of other companies in the same indutry. The peer average price to sales ratio is 2.15x.

The company recorded an interesting insider purchase transaction by the Director on Sep 25, 2018. A Securities and Exchanges Commission filings show that Martyn R Redgrave bought a total of 15,000 FRAN shares that day for a sum of around $58,950. The filings show that the insider stake has now grown to 70,353 shares, currently worth $47,094. Francesca’s Holdings Corporation (FRAN) insiders have acquired no shares in the stock within the past three months. The total insider sales reported to the SEC in that time frame amounted to shares. In total, individual insiders traded no shares in the business, which makes up 0% of 173,018 shares that were traded over a year. In the past 12 months, insiders have purchased 170,360 shares while the seller parted with 2,658 shares.

FRAN‘s last price was down -76.32% as compared to the average trading price of 50 days recorded at $2.83 while enlarging the period to 200 trading days, the average closing price was $0.74. At present, there are 37.17 million in the total number of common shares owned by the public and among those 35.71 million shares have been available to trade. The percentage of shares being held by the company management was 1.29% while institutions stake was 99.1%. The company has generated negative returns on equity over the last 12 months (-14.8%). It managed to keep its gross profit margin at 39.6% over the past 12 months.

When assessing the full upside of the FRAN stock, there is another set of technicals that should be looked into and considered. Its -0.97% decline from moving average of $0.68 has brought about a negative sentiment when calculated over the last 20 days. The market has allocated a beta of 0.97 to the stock. With the beta been less than one, this implies that the company shares are theoretically less volatile than the market, something that the traders definitely are keeping an eye on.

Most of the analysts surveyed by Thomson/First Call think quite highly of Francesca’s Holdings Corporation — 0 analysts rate the stock as a buy with another 0 rating it strong buy. There are 1 analysts who maintain a hold rating for the stock, with 0 giving it a sell rating. Analysts arrived at a 12-month price target of $2 on shares of Francesca’s Holdings Corporation (NASDAQ:FRAN), which corresponds to 203.03% upside potential than its current market price of $0.6694 and implies potential despite the recent drop in the price. However, their current target price has fallen from $2 a month ago and is down handily from the consensus target of $3.5 a quarter ago.

In the last five years, the EPS of the company has been roughly -13.1%. Though the percentage looks disappointing, extra tailwinds are emerging as looking out over a next 5-year period, with analysts estimating that their earnings will increase annually by 10%. The revenue of the company has risen at an average annualized rate of about 9.7 over the last five years. The company recently recorded a drop of -9.8%, but this figure is rather unattractive.

Let’s briefly check the hedge fund interest towards FRAN stock. Hanson & Doremus Investment Management added position in the company after it grew 46.7% or 26,965 shares of its common stock. The hedge fund now owns 39,557 shares worth $26,479, SEC documents show. Isthmus Partners LLC shored up assets in the stock as 9135.94 shares have been purchased, increasing its stake by 137.6% to 21,707 shares which are currently valued at $14,531. In addition, Hodges Capital Management Inc. recently reported that it now owns 300,000 shares making a total of $200,820 based on the recent price. This refelects a change of 14.3% in their ownership.